Need Assistance?
If you have questions about how to request support from our team, please reach out via email (urelinfo@uark.edu), or give us a call at 575-5555, and briefly describe your needs
Brand Guidance
University Relations manages the Brand Center, the university’s hub for brand guidance and communications resources, including an editorial style guide, unifying themes for messaging and other tools to help those who tell the university’s stories and advance its land-grant mission.
Need Help? Submit a question to our brand experts.
Strategic Communications
Our team of brand, marketing and communications specialists provide consulting and guidance regarding best practices and options, as well as helping to build strategic communications plans designed to drive the goals of the university and its colleges, schools and units.
Let us know what type of strategic support you need.
Marketing and Advertising
In addition to leading the university’s primary marketing efforts, our team partners with colleges, schools and units across campus to help maximize collective resources and drive desired results. Considering something new and need a second opinion? Our creative crew is the perfect place to start.
Reach out for guidance from our marketing team.
Digital Strategy
Our digital team is responsible for the university’s web guidelines, as well as the governance structure for the technical aspects and user experience of digital communications, including websites, mobile applications, social channels and any other Internet or web-enabled products and services.
Contact our team for guidance.
Social Media
University Relations supports the university’s social media community by providing strategic guidance, best practices, management tools, downloads and primary hashtags. We also manage the U of A’s primary social media accounts and facilitate cross-promotion of select content across university, college and unit channels.
Submit a question to our social media experts.
Visual Storytelling
We love to show and tell. Our online photo database as well as photo, video and design support, enhance the university’s award-winning visual storytelling.
Photography
Photography sessions usually cost between $50 and $150 and are typically delivered within two weeks.
Videography
Videos typically cost about $1,000 per finished minute and take one to three months to produce.
Graphic Design
Production time depends on the complexity of the piece, but one to two months is typical.
University Images
Having trouble finding the perfect photo? We can help. The ResourceSpace photo database is available for use by official U of A departments only.
Reach out if you have a question about requesting support.
Media Relations
Our team answers media queries and helps reporters find university experts while supporting campus communicators.
Support for Reporters, Finding an Expert
Our team answers media queries and helps reporters find university experts and other campus resources on our Newsroom and Media Information page.
Support for Campus Communicators
- Media release editing and distribution
- Database for media contacts and outlets
- Guidance regarding pitching story ideas
- Preparing experts for media interviews
Campus News and Events
We encourage the campus community to submit stories to news.uark.edu, the primary source for university news and information, and add events to the Campus Calendar. Arkansas News, an email delivered to the entire campus community, provides a daily summary of select university news and information, as well as featured events.
Questions? Reach out.
Event Support
University Relations can assist with the production of strategic events in order to enhance the reputation of the university with the general public, key stakeholders and peer institutions.
Generally, an event such as a groundbreaking will cost approximately $400-$500, and a large-scale evening event, such as a Distinguished Lecture Series event, will cost around $2,000. Specific needs and special circumstances can tremendously influence costs, so you should contact us at least three months in advance for consideration.
Requesting Public Records and Information
Whether you have a general question about the U of A or are seeking a public record, University Relations can help by directing your inquiry to the appropriate person or unit for a timely response.
Need Assistance?
If you have questions about how to request support from our team, please reach out via email (urelinfo@uark.edu), or give us a call at 575-5555, and briefly describe your needs