University Relations manages the Brand Center, the university’s hub for brand communications guidance and resources, including unifying themes for messaging and other tools to help the U of A collectively reinforce who we are, what we do and why it matters.
Unifying Themes
The Unifying Themes help convey the foundational elements of our brand and should be used as a guide when communicating about the university.
Editorial
The Editorial Style Guide provides common words, definitions and abbreviations, as well as style and punctuation guidance.
Logo/Graphics
The official logo of the University of Arkansas is intended to be used by all authorized units on all official communications on behalf of the university.
Visual Media
We have a lot to show and tell about the university. Great photos and videos attract interest and enhance our overall messaging.
Web / Digital
The university’s websites should be accessible, user-friendly and provide a consistent brand experience across a wide variety of colleges, schools, departments, centers and units.
Social Media
There are important stories to tell about life on campus and the work we do to improve lives in Arkansas and beyond. We need your help to share them via social media.